There have been a plethora of articles detailing the “death” of the Mac Mini and/or the Mac Pro. In the words of the mighty Mark Twain, “reports of [the Mac Mini’s and the Mac Pro’s] death have been greatly exaggerated].
Let’s be frank, Apple is known to either find or generate peculiar market segments and excel in them. Even when they don’t accomplish much in that market segment, they rarely escape it, rather, they divert more attention to that market segment and try to innovate on that area. Take the Apple TV, for example. It’s survived years, despite it’s minuscule market penetration. During it’s time, Apple has iterated the device multiple times, and has given it one of their most revolutionary “go-to market strategies” ever, Airplay. Apple has not given up, and while the Apple TV we know today might be severely different from it’s predecessor, the core product, and target market remain the same. The failure of the Apple TV, gave Apple the motivation to work harder, and execute a better product.
Apple very well may be “reevaluating” the Mac Pros and the Mac Minis, but the last thing they have on their minds is termination. The matter of the fact is, Apple hasn’t given up on a market segment for more than 10 years, and diminishing target markets are simply opportunities for Apple go expand upon. While the Mac Pros and the Mac Minis as we know them today may be gone in a matter of months, I’m sure that Apple has something all the more innovative in store. I eagerly welcome this change, do you?
If you crave more opinions on this matter, take a look at Quinn Nelson’s (ThatSnazzyiPhoneGuy) opinion in an audio format: http://soundcloud.com/thatsnazzyiphoneguy/apple-cannot-and-will-not-kill# .
Disclaimer: Take this post with a grain of salt. I don’t know anything that everyone else doesn’t already know, and this is simply my opinion.
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